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Description

Actionable Google Analytics Module for Prestashop enables you to utilize one of the most important features of Universal Analytics called Enhanced Ecommerce. It is a plug-n-play module created with an aim to help you quickly get started with Enhanced Ecommerce feature in Universal Analytics. This module enables you to utilize the Enhanced Ecommerce Features without adding any new complex codes on your Prestashop Store.

Benefits

Instead of implementing the Complex code in your store, invest your time in analyzing your User’s purchase history and much more like:

  • Understanding Exactly Where Your Users Are Leaving You or from which device they’re getting converted
  • Customizing Funnel for Checkout Process
  • Improvising Product Management
  • Improvising Merchandising Effectiveness
  • Better Remarketing

Features of Module

  • Quick & Easy installation from the Store interface.
  • Access to 5 Reports of Enhanced Ecommerce
    • Shopping Behaviour Report
    • Checkout Behaviour Report
    • Product Performance Report
    • Sales Performance Report
    • Product List Performance Report
  • Captures Product Impressions, Product Click & Add to Cart events on
    • Category Page
    • Product Page
    • Featured Product Section on Homepage
    • Featured Product Section on Order Page
  • Learn about how different devices are used by same user & how it drives purchase
  • Be in legal compliance by using I.P Anonymization which is important for EU countries
  • Automatically sets your local currency for data accuracy
  • Supports Guest Checkout functionality.
  • Supports Checkout Funnels.

Our Module tracks following Custom Dimensions & Metrics in your GA

Custom Dimensions:
  • Payment Method: Get insights into which Payment method (paypal, credit card, etc) is most popular for your store, which generates higher AOV and Transactions
  • Product Size: Track the size of the product in Google Analytics. This will help you analyze the product sales in terms of its size.
  • Product Variant: Track the Variant of the product in Google Analytics. This will help you analyze the product sales in terms of its variants.
  • User ID: Track the Logged in User ID in Google Analytics. This will help you analyze the product sales in terms of its variants.

Prerequisites

  • Uninstall all other GA Plugins to avoid discrepancy
  • Minimum Prestashop version supported is 1.7.x

Note :

Following module does not support Highly Customized Themes out of the box. We request you to contact us before purchasing the module.

Support

If you have any questions or query visit us at www.tatvic.com/contact & and we’ll get in touch with you in 24 hours